WordPress: SEO

WordPress: SEO
WordPress: SEO

English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 15m | 246 MB
eLearning | Skill level: All Levels

Out of the box, WordPress does a pretty good job of driving users to your site. But there’s still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your WordPress site by performing search engine optimization (SEO) with the help of two powerful plugins: All in One SEO Pack and Yoast SEO. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site.

Topics include:

  • Keyword strategies and SEO factors
  • Installing Yoast SEO and the All in One SEO Pack
  • Configuring title and general settings
  • Importing SEO content
  • Adding SEO and social info to posts and pages
  • Configuring XML sitemaps
  • Redirecting Google Search Console errors
  • Building a reusable import file
  • Installing the AMP plugin
+ Table of Contents

1 Reach customers with SEO
2 What you need to know

SEO Principles
3 Fundamentals of SEO
4 Keyword strategies
5 SEO factors outside of WordPress
6 SEO factors inside WordPress

All in One SEO Pack
7 Install and activate All in One SEO Pack
8 Configure title and general settings
9 Configure other general settings
10 Add SEO info for posts and pages
11 Add XML sitemaps
12 Add social meta
13 Pro features

WordPress SEO by Yoast
14 Install and activate Yoast SEO
15 Import SEO content
16 Overview and initial setup
17 Add SEO info to posts and pages
18 Yoast SEO optimizer
19 Add social info to posts and pages

WordPress SEO by Yoast Settings
20 Bulk edit posts and pages
21 Configure search appearance
22 Configure XML sitemaps
23 Verify webmaster tools
24 Redirect Google Search Console errors
25 Yoast Premium plugins
26 Build a reusable import file

Accelerated Mobile Pages
27 Why you need AMP
28 Installing the AMP plugin

29 Next steps