English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 12m | 1.37 GB
From Gen Alpha to Baby Boomers, different generations have a range of needs when it comes to user-centered design. Design patterns that work for one generation may not work for others. On top of that, how different generations interact with technology is shifting every day. That’s why it’s crucial to strategically plan UX design that’s going to attract and retain the right audiences and the right customers. In this course, Sarah Weise talks about the differences between generations in regard to user experience and needs, and how to structure your projects to account for a wide range of potential users. She helps you understand generational differences, tailor your research for difference audiences, and use different design patterns to accommodate different generational demographics.
Topics include:
- Defining and understanding the generations
- Qualitative and quantitative research techniques
- Recruiting audiences
- Writing questions for different audiences
- Design patterns for different generations
Table of Contents
Introduction
1 Designing for different generations
Understanding the Generations
2 Understanding Baby Boomers
3 Understanding Gen X
4 Defining the Oregon Trail generation
5 Defining Millennials
6 Understanding Gen Z
7 Defining Gen Alpha
Research Techniques
8 Qualitative research techniques
9 Quantitative research techniques
10 Usability testing for different generations
11 Using video studies
12 Mobile diary studies
Planning Your UX Research
13 Recruiting tips for different audiences
14 Question writing for different audiences
Design Patterns for Different Generations
15 Translating research to design
16 Design patterns for Baby Boomers
17 Design patterns for Gen X
18 Design patterns for Millennials
19 Design patterns for Gen Z
20 Design patterns for todays Gen Alpha children
21 Designing across generations
Conclusion
22 Next steps
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