SEO: Link Building

SEO: Link Building
SEO: Link Building

English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 10m | 216 MB
eLearning | Skill level: Advanced


You can’t get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site’s SEO and traffic in this course with expert Anson Alexander. Anson helps you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link. He also shows how to use link analysis tools to assess your site’s backlink profile and find new link-building opportunities. Plus, discover how to get links from other websites and social networks, encourage reciprocal linking, and build links from blogs and directories. Anson also helps you avoid link schemes that may get you into trouble with search engines, such as hiding and buying links.

Topics include:

  • Why links are important
  • Using link analysis tools
  • Understanding PageRank
  • Placing links
  • Building a link profile
  • Creating link bait
  • Adding social media links
  • Acquiring backlinks
+ Table of Contents

Introduction
1 Grow site traffic with strong links

Link Basics
2 Learn why links are important
3 Discover link analysis tools
4 Understanding link popularity
5 Learning the PageRank algorithm
6 Understanding sitewide authority

Designing Links
7 Discovering important link elements
8 Learning where to place links
9 Creating the perfect link

Building a Link Profile
10 Finding value in link analysis
11 Real vs. fake links
12 Grab the low-hanging fruit
13 Local pages and directory links
14 Working with bloggers
15 Creating link bait
16 Social networking links
17 Should you buy links
18 Additional link sources

Conclusion
19 Learn more about link building