English | MP4 | AVC 1920×1080 | AAC 44KHz 2ch | 3h 37m | 921 MB
Learn SEO fundamentals and tools from scratch. No fluff. This course makes SEO easy to understand and gives you simple, actionable steps to implement to efficiently rank your website (or your clients’) on the first page of Google.
What you’ll learn
- Rank on Google using highly targeted keyword research
- Maximize your traffic using content optimization techniques
- Step-by-step guides and demonstrations on how to use both free and paid SEO industry tools
- Accelerate your SEO success using proven link building strategies
- Understand Google’s current key ranking factors and how to take advantage of them
- The SEO fundamentals that will maximize the return on your effort (80/20 Rule)
Table of Contents
1 SEO Fundamentals (Keywords, Link Building, Content Optimization)
2 SEO Fundamentals Course Introduction
3 Section 1 Intro
4 SEO FAQs (How SEO Works)
5 Additional SEO FAQs
6 What is Keyword Research?
7 Informational vs Commercial Search Intent
8 Section 2 Intro
9 Using Google Keyword Planner – Free Tool
10 Using SEMRush Keyword Tools – Paid Tool
11 Using Google Trends – Free Tool
12 Using Answer the Public – Free Tool
13 Exercise: Find Interesting Pandemic Search Trends
14 Section 3 Intro
15 Finding Relevant Keywords
16 How to Choose Keywords for SEO – Theory
17 How to Choose Keywords for SEO – Practical
18 Using Google SERPs to Conduct Research
19 Competitor Keyword Analysis
20 Section 4 Intro
21 Optimizing Content by Threading in Keywords
22 Optimizing Title Tags & H1s
23 Website Structure & Content
24 Creating a Content Calendar
25 Exercise: Create a Content Calendar for July
26 Section 5 Intro
27 Tracking Keyword Rankings
28 Tracking Competitor Rankings
29 Assessing Keyword Performance
30 Section 6 Intro
31 Backlinks – What They Are and Why They’re Important
32 Backlink Analytics & Checks – Websites You Want Links From
33 Link Building Strategy 1 – Guest Posting
34 Link Building Strategy 2 – Taking Competitor Backlinks
35 Link Building Strategy 3 – Resource Link Building
36 Link Building Strategy 4 – Broken Link Building
37 Link Building Strategy 5 – Skyscraper Link Building
38 Key Google Ranking Factors for 2021
39 The Three Pillars of SEO
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