Improve SEO For Your Website

Improve SEO For Your Website
Improve SEO For Your Website

English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 10m | 418 MB
eLearning | Skill level: Intermediate


Looking to gain more exposure in search engine results? In this course, discover how to build an authority site that ranks highly in Google—or simply boost traffic to your current website—by leveraging key SEO tools and techniques. Instructor Sam Dey begins by digging into the fundamentals of SEO, explaining why SEO is a long-term strategy and how on-page and off-page SEO differ. Next, he goes over Google keywords, shares strategies for both on-page and off-page SEO, and provides an introduction to content marketing, including how to craft an effective social media strategy. Upon completing this course, you’ll be prepared to optimize your website for major search engines and create an effective SEO strategy for your site.

Topics include:

  • SEO components
  • Researching keywords
  • Creating a silo structure for your website
  • On-page and off-page SEO
  • Submitting sites to search engines
  • Creating a content marketing strategy
  • Creating a social media marketing strategy
  • Video marketing for SEO
+ Table of Contents

Introduction
1 It s time to do SEO right

Core Concepts
2 Understanding SEO
3 SEO components
4 Domain authority

Key SEO Tools
5 Understanding Google keywords
6 Keyword research

On-Page SEO
7 Important website pages
8 Tags
9 Create a silo structure for your website
10 Submitting sites to search engines

Off-Page SEO
11 Building authority
12 Google My Business
13 Creating a content marketing strategy
14 Content marketing strategy schedule

An Introduction into Content Marketing
15 Content mix
16 Social media marketing
17 Video marketing for SEO

Conclusion
18 Next steps