Fundamentals of SEMrush

Fundamentals of SEMrush
Fundamentals of SEMrush

English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 2h 26m | 751 MB
eLearning | Skill level: All Levels

Perform competitive analysis, boost SEO rankings, and create high-converting ad copies

In this course, you will learn how to use SEMRush to research and analyze your online competition. Based on keyword and advertising research, we will demonstrate how to boost your SEO rankings and model your ad copy on successful competitor campaigns. You will also learn how to curate content and grow your social media presence using the SEMRush software. SEMrush is an SEO tool that performs the function of researching keywords, tracks your competitors by keeping a check on the keyword strategies they use, runs an SEO audit of your blog, looks for back-linking opportunities, and lots more.

We will be looking at the fundamentals of competitive analysis, domain analytics, keyword analytics, creating professional reports, how to use SEMrush to improve SEO, interpreting backlink reports for SEO, and brand monitoring.

The course is presented in a fun style that incorporates real-world examples and practical advice.

What You Will Learn

  • Fundamentals of competitive analysis
  • Understand the process of performing domain analytics with SEMRush
  • Get acquainted with the process of running keyword position reports for your own and competitor sites
  • Create professional custom reports
  • View competitor ad copy for successful marketing campaigns
  • Curate content around top-ranking keywords to boost SEO rankings
  • Perform social media audits for your profiles and competitors
  • Perform site audits for your site and competitors
+ Table of Contents

Basics of SEMrush
1 The Course Overview
2 Introduction to SEMrush
3 What is Competitive Analysis
4 Identifying Competitors
5 Navigating the Dashboard
6 Objectives for Using SEMrush

Domain Analytics
7 Domain Overview
8 Organic Search Traffic
9 Paid Search Traffic
10 Backlinks
11 Display Advertising
12 Video Advertising
13 PLA Research

Keyword Analytics
14 Keyword Analytics Overview
15 Phrase Match
16 Related Keywords
17 Ads History
18 Keyword Difficulty
19 SEO Keyword Magic Tool

Creating Professional Reports
20 Generating Spreadsheet Reports from the Dashboard
21 Why Create Custom Reports
22 Navigating the Drag and Drop Reports Builder

Using SEMRush to Improve SEO
23 Identifying Niche Based Keywords and Phrase Match Keywords
24 Filtering Keyword Data for Organic and Paid Opportunities
25 Creating and Curating Content Based on Keyword Research
26 SEO Content Template

Interpreting Backlink Reports for SEO
27 Backlink Analysis
28 Backlink Competitor Analysis
29 Identifying Backlink Opportunities
30 Distinguishing between No Follow and Follow Links

Plan Paid Advertising Campaigns with SEMRush
31 Filtering Keyword Data for PPC Opportunities
32 Using Phrase Match and Related Keywords for Paid Traffic
33 Analyzing Competitor Ads, Ad Copy, and Results
34 Modeling Competitor Ads, Headlines, and Keywords

Projects and Site Auditing
35 Projects
36 Setting up a Site Audit
37 Site Audit Issues Report

Social Media Audit
38 What Is the Social Media Tool
39 Configuring a Social Media Audit
40 Social Media Tool Overview Report
41 Specific Social Media Reports

Social Media Reporting Tools
42 Social Media Posts Data
43 Audience Trends
44 Social Media Activity Review
45 Social Media Engagement Data
46 Hashtags Engagement Data

Brand Monitoring
47 What Is Brand Monitoring
48 Configuring Brand Monitoring
49 Analyzing Your Results
50 Practical uses of Brand Monitoring in Your Business