Digital Marketing Nanodegree

Digital Marketing Nanodegree
Digital Marketing Nanodegree

English | MP4 | AVC 1280×720 | AAC 44KHz 2ch | 17h 32m | 4.08 GB
eLearning | Skill level: All Levels


Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.

Part 01 : Marketing Fundamentals
Becoming a digital marketer is a journey – let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts.

Part 02 : Content Strategy
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

Part 03 : Social Media Marketing
Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

Part 04 : Social Media Advertising
Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Part 05 : Search Engine Optimization (SEO)
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Part 06 : Search Engine Marketing (SEM)
Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

Part 07 : Display Advertising
Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords.

Part 08 : Email Marketing
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Part 09 : Measure & Optimize with Google Analytics
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you’ll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Part 10 : Conclusion
Wrap up your Digital Marketing Nanodegree Program with some final information about marketing frameworks, and then celebrate!

Part 11 : Digital Marketing Extras

Part 12 (Career): Career: Networking
Networking is a very important component to a successful job search. In the following lesson, you will learn how tell your unique story to recruiters in a succinct and professional but relatable way.

Part 13 (Career): Career: Job Search Strategies
Opportunity can come when you least expect it, so when your dream job comes along, you want to be ready.

Part 14 (Career): Career: Digital Marketing Interview Practice
Now that you’ve practiced your skills through your project work, learn how you can present your knowledge in an interview.

+ Table of Contents

1 Welcome to the Udacity Digital Marketing Program
2 Welcome to Digital Marketing
3 The Digital Marketing Framework
4 What Your Business
5 Who & When Your Customer
6 Where Marketing Channels
7 Why Marketing Objectives & KPIs
8 Prepare to Market
9 Plan Your Content Strategy
10 Create Content
11 Distribute & Promote Content
12 Optimize Website UX & Landing Pages
13 Measure Impact
14 Jobs in Content Marketing
15 Social Media Landscape
16 Social Media Channels
17 Social Media Content
18 Implement & Monitor Campaigns
19 Measure Impact
20 Market Your Content
21 Jobs in Social Media Marketing
22 Intro to Social Media Advertising
23 Choose the Right Platforms
24 Facebook – Getting Started
25 Facebook – Create Ad Sets
26 Facebook – Create & Manage Ads
27 Create a Facebook Campaign (Part 1)
28 Run a Facebook Campaign (Part 2)
29 Jobs in Social Media Advertising
30 How Search Works
31 Keywords
32 Tags and Site Structure
33 Link-Building
34 SEO Audit and the Future of SEO
35 Conduct an SEO audit
36 Jobs in SEO
37 Intro to SEM
38 Keywords
39 Text Ads
40 Ad Rank and Maximum CPC bid
41 Navigate AdWords
42 Metrics and Optimization
43 Run an AdWords Campaign (Part 1)
44 Run an AdWords Campaign (Part 2)
45 Let’s Check-in!
46 Jobs in SEM
47 How Do Display Ads Work
48 Display Ads and Targeting
49 Display Advertising Sales Models
50 Display Advertising with AdWords
51 Video Advertising
52 Evaluate a Display Ad Campaign
53 Jobs in Display Advertising
54 Email List Generation
55 Create an Effective Email Campaign
56 Create an Email Plan
57 Measure Results
58 Market with Email
59 Jobs in Email Marketing
60 Get Oriented in Google Analytics
61 Understand Your Audience
62 Evaluate Acquisition
63 Understand Behavior
64 Evaluate Conversion
65 Jobs in Digital Marketing Analytics
66 Create a Marketing Plan and Conclusion
67 Create Your Portfolio
68 Marketing Analytics – Take Away
69 Conclusion
70 Digital Marketing Extras
71 Develop Your Personal Brand
72 LinkedIn Review
73 Udacity Professional Profile
74 Conduct a Job Search
75 Refine Your Entry-Level Resume
76 Refine Your Career Change Resume
77 Refine Your Prior Industry Experience Resume
78 Craft Your Cover Letter
79 Ace Your Interview
80 Practice Behavioral Questions
81 Interview Fails
82 Land a Job Offer