Author: Sean V. Bradley
Pub Date: 2015
Size: 10 Mb
Rank higher in search results with this guide to SEO and content building supremacy
Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you’re not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You’ll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google’s language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.
The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.
- Understand how search engines return results
- Design an effective, all-encompassing SEO strategy
- Create the content that gets page views and improves rank
- Optimize social media and video as part of an overall SEO plan
The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.
Creating the Ultimate Onsite SEO Website Strategy
Your website is your anchor. I understand that I stated previously that onsite SEO for your website should only account for 25 percent of your overall SEO or digital marketing strategy, but please do not allow that data to underestimate its value. In fact, your website should be one of the most important visibility resources you possess, manage, and continually develop and evolve. Quite frankly, your website is a crucial asset and paramount to your overall mission. This is because almost all of your offsite SEO and digital marketing strategy will either be linked to your main website or have the responsibility of ushering traffic to your main website. Therefore, it is extremely critical to create the ultimate website.
When considering that your website is the hub of all your traffic generation efforts, it’s no wonder that Google places emphasis on including specific elements on your website in order for it to rank more effectively. Google is always on the lookout for websites that best comply with its high standards, so it’s essential for you to understand which elements to include, so that you can optimize your website accordingly.
Onsite SEO is the strategy of optimizing your website for maximum search engine visibility, so it has the best opportunity to be ranked properly and gain premium page one dominance (POD).
Depending on the level of exposure you have had to the concepts I am going to introduce to you in this chapter, it’s quite possible that this information may appear to be complex, and that is quite all right. My encouragement to you is that you will refer back to the information in this chapter regularly, and use it as a cross-reference for further education so that you will be further empowered to conquer the web with greater knowledge and understanding of how Google uses these key elements to your website’s advantage.
Whether you are creating your own website using any of the popular content management systems out there, such as WordPress, Joomla, or Drupal, or you are working with a team of professionals to help create your ultimate website experience, the principles and concepts in this chapter will empower you to confidently approach onsite website optimization from a vantage point poised for success, instead of aimlessly trying anything and everything to get your website in the good graces of the search engine.
Let’s take a look at just a few of the elements that Google is looking for when considering how to rank your website. This chapter is all about the “onsite optimization” aspect of your website and what you can do to make sure that your website is search engine–friendly. Keep in mind that there are many factors to achieving a successful web presence with Google, but I am going to discuss the must-have elements that no website should exist without.