English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 14m | 133 MB
Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you’ll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most.
Topics include:
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Table of Contents
Introduction
1 Welcome
2 What you should know
3 Introducing analytics
4 Defining terminology
Where Do the Numbers Come From
5 Implementing tracking code
6 Addressing analytics issues
7 Defining accuracy in analytics
8 Crunching the numbers
Beyond the Dashboards
9 Understanding business objectives
10 Customizing goals for your business
11 Measuring value
12 Reporting value
13 Introducing conversions
Start with Primary Analytics Concepts
14 Using your primary tools – Acquisition behavior and conversion
15 Understanding dimensions and metrics
16 Tracking acquisition by medium
17 Navigating to bounce rate
18 Measuring your landing page and content
19 Applying landing-page bounce rates
A Few Reports to Get You Started
20 Understanding the three Cs of analytics – Context contrast and comparison
21 Using the date comparison and channel comparison
22 Adding secondary dimensions
23 Tracking your audience by device
24 Taking action
Conclusion
25 Next steps
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